E-mail Marketing
E-mail marketing can be used in different ways. You can use it to keep your present and past customers thinking about you with quick to prepare and low cost e-mail news-letter. You can keep in touch with potential customers who have enquired but not bought yet with details of special offers or new products.
You can also use it to attract new leads in a similar way to targeted direct mail advertising.
Low cost and quick to prepare newsletters
If you have a list of your customers e-mail addresses we can set you up with an e-mail newsletter system which will allow you to quickly and easily send out email news-letters, special offers, promotions, information on new products etc. We'll design a template for you to use with your company branding so that you can simply write your message and select which customers or groups of customer you want to send it to. Keeping in touch in this way will help to keep you in the mind of your customer. You can also help to improve you relationships with your customers by providing information they'll find useful. A gardening business for example could send out a monthly newsletter with details of things to be done that month in the garden, what to plant etc.
Most businesses get enquiries that don't turn immediately into sales. It's sometimes difficult to keep calling potential customers as they can start to see this as you hassling them. If you have or can get the e-mail address for these potential customers, sending them news-letters regularly will help these customers to remember you and hopefully come back to you when they are ready to make a purchase. It also has the advantage of being less obtrusive to your customer and taking less of your time than individual phone calls.
Keeping in touch in this way is substantially cheaper and less time consuming than by doing it through the post. It's also better for the environment.
The e-mails can be tracked so that you can see who opens them, whether any have been stopped by a spam filter, who follows a link on the e-mail through to your website.
Don't have customer e-mail addresses?
If you haven't been collecting your customers e-mail addresses we can help you to do just that. We can add an e-mail newsletter sign-up button to your website so that customers can leave their details. You can probably also get the addresses from your current customers as you speak to them in the course of your business.
Attracting new leads with e-mail
You can also buy or rent lists of prospects including the name, address, phone number and e-mail from list providers such as phone directories. You need to be careful when sending emails to bought or rented lists of e-mail addresses that you don't get reported for spam. Many of the e-mail service providers will only let you send e-mail newsletters to people who have specifically requested them from your company. In many cases a postal direct mail campaign will be more effective.
For more information on how we can help with your direct e-mail or direct mail campaigns, including how we help you to set up a free contact resource management database, please contact us.
If you would like to know more about email marketing please call us or fill in the form below and we'll contact you:
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